RK Jeans Measuring Up To Premium Curves

Anyone in Brazil who is old enough to remember wearing jeans in the '80s, will remember Zoomp's denim craze. Similar to what Diesel is today—but on a national level—Zoomp was the most covetable brand of denim and its designer, Renato Kherlakian, became the jeanswear king of Brazil. Sadly, after being sold, Zoomp's glorious era perished in a soap opera-worthy decline underlined by scandals and debts.